Wasting food

I think I`ve written before about the amount of food that gets thrown away by shops just because of a date, when there`s actually nothing wrong with it. How can we justify doing this, when so many starve? OK I know we can`t send them it, but why, oh why don`t the firms cut down on over ordering, and then maybe they could consider giving the equivalent of what they lose in wastage to help the starving instead. For example why do the shelves still have to be as full of bread etc., late in the day as they are in the mornings? (that causes a lot of waste, because it has to be destroyed the next day) and that’s only one product. Surely customers are aware enough to know that if they are late there won`t be much to choose from. Am I alone in thinking this way?